Last updated 11 September 2026
About this policy
This Privacy Policy explains how S.M. Enterprises, operating the hoWme brand and www.howme.in, collects, uses, stores and shares personal data when customers visit the website, communicate with us or purchase our products.
Personal data we collect
Depending on how a person interacts with hoWme, we may collect:
- identity and contact data, including name, billing and delivery address, email address and telephone number;
- order and transaction data, including products purchased, order value, payment status, returns and refunds;
- payment-related information processed by authorised payment providers. hoWme does not ordinarily receive or store complete card credentials;
- communications, customisation instructions, images, feedback and customer-support records;
- technical and usage data, including IP address, browser or device information, cookie identifiers and interaction with the website; and
- marketing preferences and responses to promotions or communications.
How we collect personal data
We collect personal data directly from customers when they browse the website, create an account, place an order, request customisation, contact customer support, subscribe to marketing or otherwise communicate with us. We may also receive information from Shopify, payment providers, delivery partners, analytics providers, advertising platforms and other service providers used to operate the store.
Why we use personal data
We may use personal data to:
- process, verify, fulfil, deliver and support orders;
- provide customisation and respond to enquiries or complaints;
- process payments, cancellations, replacements and refunds;
- prevent fraud, misuse and security incidents;
- operate, troubleshoot and improve the website and customer experience;
- send transactional messages and, where permitted, promotional communications;
- maintain business, tax, accounting and legal records; and
- comply with applicable law, lawful requests and dispute-resolution obligations.
Where consent is the basis for processing, customers may withdraw that consent through the method stated at the time of collection or by contacting us. Withdrawal does not affect processing already carried out lawfully and may limit services that require the relevant data.
Shopify and service providers
The online store is hosted on Shopify. Personal data may be processed by Shopify and by service providers that help us operate the store, including payment gateways, banks, courier and logistics providers, communications providers, website hosting and security providers, analytics providers, advertising platforms, professional advisers and technology vendors.
We share only the information reasonably required for the relevant service, business purpose or legal obligation. These providers may process data under their own privacy terms as well as their arrangements with us.
Cookies analytics and advertising
The website may use essential, functional, analytics and advertising cookies or similar technologies. These help keep the website secure, remember preferences, understand usage, measure performance and, where applicable, show relevant advertising.
Customers can manage non-essential cookie choices through any consent control made available on the website and through browser settings. Disabling some cookies may affect website functionality.
Marketing communications
We may send promotional email, SMS or WhatsApp communications where the customer has consented or where otherwise permitted by law. Customers may opt out using the unsubscribe mechanism provided or by contacting info.howme@gmail.com. Transactional communications relating to an order or service may continue where necessary.
Data retention
We retain personal data only for as long as reasonably necessary for the purposes described in this policy, including order fulfilment, customer support, fraud prevention, accounting, tax, legal compliance and dispute resolution. When data is no longer required, we will delete, anonymise or securely dispose of it as appropriate, subject to legal retention obligations.
Data security
We use reasonable administrative, technical and organisational safeguards designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure. No online transmission or storage method is completely secure, and absolute security cannot be guaranteed.
International processing
Shopify or other service providers may process personal data outside India. Where this occurs, processing will be subject to applicable law and the safeguards or contractual arrangements maintained by the relevant service provider and hoWme, as applicable.
Customer rights and choices
Subject to applicable law, customers may request information about their personal data, correction of inaccurate data, erasure of data that is no longer required, withdrawal of consent or redress of a privacy grievance. We may need to verify the requester's identity before acting on a request and may retain information where required by law or for legitimate legal purposes.
Children
The website and products are not specifically directed to children. We do not knowingly seek to collect personal data from a child without the consent or involvement required by applicable law. A parent or guardian who believes a child has provided personal data may contact us.
Changes to this policy
We may update this Privacy Policy to reflect changes in law, technology or our practices. The updated version will be posted on this page with a revised last-updated date.
Privacy and grievance contact
Grievance Officer: A. Khan
Designation: Grievance Officer, S.M. Enterprises
Email: info.howme@gmail.com
Phone: 7508111777 | WhatsApp: 9830014001
Address: 382 (Basement), Vyapar Kendra Marg, C Block, Sushant Lok 1, Gurugram - 122009, Haryana, India
Consumer complaints will be acknowledged within 48 hours and addressed within one month, subject to applicable law.